HBO MAX – THE LAST OF US
THE CAMPAIGN
For the release of The Last Of Us series, HBO Max enlisted the participation of various streamers to provide coverage and an active follow up of the series. In a total of 6 streamings, we were able to see IlloJuan, ElBokeron, Alexby, Aroyitt, Maximus, and Cristinini enjoying and discussing the events of the series with their audience.
To create a narrative thread between the episodes and the activations of different content creators, the iconic backpack of Joel used, which traveled to different setups, containing various gadgets and objects. These objects were used to evoke the universe of the series, giving clues about what they had seen in the episode, allowing the streamers to make their own theories about what was to come.
THE REPERCUSSION
The activations were mainly on Twitch with a replica of small paid content capsules on HBO’s social networks.
In total, there were over 2.8 million impressions across all the content creator activations, including mentions during the streamings and posts on social media.
Additionally, the feedback from the audience was exceptional.
